Shaping China's Global Imagination
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A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
| Autor: | Wang, Jian |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9781137361714 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 210 |
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