Campaigning for Hearts and Minds
753 Kč
Sleva až 70% u třetiny knih
Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.
| Autor: | Brader, Ted |
| Nakladatel: | The University of Chicago Press |
| ISBN: | 9780226069890 |
| Rok vydání: | 2006 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 280 |
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