Media, Persuasion and Propaganda
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Offers an overview of persuasive strategies and propaganda techniques. How do individuals and organisations exert influence to build communities and networks? What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products?
| Autor: | Soules, Marshall |
| Nakladatel: | Edinburgh University Press |
| ISBN: | 9780748644155 |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 304 |
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