Standing Room Only
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Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
| Autor: | Bernstein, Jake |
| Nakladatel: | Palgrave Macmillan |
| ISBN: | 9781137282934 |
| Rok vydání: | 2014 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 408 |
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