Imagining Consumers
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Case studies illuminate decision making in key firms-including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works-and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.
| Autor: | Blaszczyk, Regina Lee (University of Pennsylvania); Scranton, Philip B. (Rutgers University) |
| Nakladatel: | Johns Hopkins University Press |
| ISBN: | 9781421437248 |
| Rok vydání: | 2020 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 408 |
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