Evil By Design
844 Kč
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How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques.
| Autor: | Nodder, Chris |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781118422144 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 320 |
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