Social Media Data Mining and Analytics
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Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Written by Dr.
| Autor: | Hofer-Szabo, Gabor; Redei, Miklos; Szabo, Laszlo E. |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781118824856 |
| Rok vydání: | 2018 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 352 |
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