A Social Strategy
690 Kč
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Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. This title provides the key to how companies can leverage social platforms to create a sustainable competitive advantage.
Autor: | Piskorski, Mikolaj J. |
Nakladatel: | Princeton University Press |
ISBN: | 9780691153391 |
Rok vydání: | 2014 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 288 |
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