Economic Psychology
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1. Economic psychology: history and application; 2. Decision-making: normative models and anomalies; 3. Decision-making: descriptive models and choice architecture; 4. Lay theories: knowledge and money; 5. Consumer markets: purchasing and credit use; 6. Labour markets: wages and entrepreneurship; 7. Financial markets: risk and investment; 8. Collective cooperation: shadow economy and tax paying; 9. Collective production: work and unemployment; 10. Collective prosperity: wealth and happiness.
Autor: | Kirchler, Erich |
Nakladatel: | Cambridge University Press |
Rok vydání: | 2017 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 412 |
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