Branding the Nation
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Sleva až 70% u třetiny knih
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
| Autor: | Aronczyk, Melissa (Assistant Profesor, Rutgers University) |
| Nakladatel: | MEGA BOOKS INTERNATIONAL, spol.s.r.o. |
| ISBN: | 9780199752171 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 256 |
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