Marketing Fashion: Strategy, Branding and Promotion - 2nd edition
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A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.
| Autor: | Kubel, Henrik |
| Nakladatel: | Orion Publishing Co |
| ISBN: | 9781780675664 |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 240 |
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