The Discourse of Advertising
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This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
| Autor: | Cook, Guy |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9780415234559 |
| Rok vydání: | 2001 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 272 |
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