Marketing Social Change
7
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1329 Kč 1 423 Kč
Sleva až 70% u třetiny knih
Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer.
Autor: | Andreasen, Alan R. |
Nakladatel: | John Wiley & Sons Inc |
ISBN: | 9780787901370 |
Rok vydání: | 1995 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 368 |
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