Marketing Social Change
7
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1329 Kč 1 423 Kč
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Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer.
| Autor: | Andreasen, Alan R. |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9780787901370 |
| Rok vydání: | 1995 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 368 |
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