The Choice Factory
16
%
394 Kč 467 Kč
Zboží skladem, ihned k odeslaní
Pokud objednám nyní, kdy zboží dostanu
Sleva až 70% u třetiny knih
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
| Autor: | Shotton, Richard |
| Nakladatel: | Harriman House Publishing |
| ISBN: | 9780857196095 |
| Rok vydání: | 2018 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 220 |
Mohlo by se vám také líbit..
-
Anatomie rozhodování
Shotton, Richard
-
Ripple
Groom, Jez; Vellacott, April
-
The Laws of Wealth
Crosby, Daniel
-
Anatomy of the Bear
Napier, Russell
-
Quality Investing
Lawrence Cunningham
-
The Psychology of Money
Housel, Morgan
-
Systematic Trading
Carver, Robert
-
Technical Analysis and Stock Market P...
Schabacker, Richard
-
Money Makers
Jonathan Davis
-
The Complete Financial History of Ber...
Mead, Adam J.
-
Ichimoku Charts
Elliot, Nicole
-
Trading Systems 2nd edition
Tomasini, Emilio; Jaekle, Urban
-
The Deals of Warren Buffett
Glen Arnold
-
Leveraged Trading
Carver, Robert
-
Company valuation under IFRS - 3rd e...
Antill, Nick; Lee, Kenneth; Taylor, Deborah
-
How I Made $2 Million in the Stock M...
Darvas, Nicolas