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Argues that brands are about culture as much as they are about economics
Autor: | Banet-Weiser, Sarah |
Nakladatel: | New York University Press |
ISBN: | 9780814787144 |
Rok vydání: | 2012 |
Jazyk : | Angličtina |
Vazba: | Paperback / softback |
Počet stran: | 279 |
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