Authentic (TM)
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Argues that brands are about culture as much as they are about economics
| Autor: | Banet-Weiser, Sarah |
| Nakladatel: | New York University Press |
| ISBN: | 9780814787144 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 279 |
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