Ads, Fads, and Consumer Culture
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Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
| Autor: | Berger, Arthur |
| Nakladatel: | Rowman & Littlefield |
| ISBN: | 9781442241251 |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 276 |
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