Personal Influence
1534 Kč
Sleva až 70% u třetiny knih
Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal opinion leaders who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
| Autor: | Katz, Elihu; Lazarsfeld, Paul F.; Roper, Elmo |
| Nakladatel: | Taylor & Francis Inc |
| ISBN: | 9781412805070 |
| Rok vydání: | 2005 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 434 |
Mohlo by se vám také líbit..
-
Reducing Crime
Chainey, Spencer; Ratcliffe, Jerry
-
Numerical Cognition
Knops, Andre
-
Bion and Meltzer's Expeditions ...
Bergstein, Avner
-
A Guide to Qualitative Meta-synthesis
Finfgeld-Connett, Deborah (University of Missouri, USA)
-
Discrete Data Analysis with R
Friendly, Michael; Meyer, David
-
Urban and Regional Planning
Hall, Peter von
-
Personality and the Fate of Organiza...
Hogan, Robert
-
Family Based Treatment for Restricti...
Forsberg, Sarah; Lock, James; Le Grange, Daniel
-
The Power of Feminist Theory
Macy, Amy; Hutchison, Tom; Rolston, Clyde Philip; Allen, Paul
-
Motivation to Work
Herzberg, Frederick
-
In Our Clients' Shoes
Finnegan, Stephen (University of Liverpool, UK)
-
Organizations in Action
Thompson James
-
Understanding Japanese Society
Hendry Joy
-
Group Work
-
The Rise of the Meritocracy
Michael J. Young
-
Role-Playing Game Studies