Personal Influence
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Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal opinion leaders who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
| Autor: | Katz, Elihu; Lazarsfeld, Paul F.; Roper, Elmo |
| Nakladatel: | Taylor & Francis Inc |
| ISBN: | 9781412805070 |
| Rok vydání: | 2005 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 434 |
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