Netnography
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In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.
| Autor: | Kozinets Robert V. |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781526444707 |
| Rok vydání: | CZE |
| Jazyk : | Čeština |
| Vazba: | CZE |
| Počet stran: | CZE |
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