The Measurement of Media Reputation
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This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.
Autor: | Zhang, Xiaoqun |
Nakladatel: | Lexington Books |
ISBN: | 9781498572996 |
Rok vydání: | 2019 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 162 |
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