Sport Tourism
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Introducing the phenomenon of sports tourism, this title helps to apply fundamental marketing principles to competitive and recreational activities. Covering participatory sport tourism, and event-based sport tourism, it includes topics as feasibility studies, advertising, media involvement, recruitment, and evaluating customer satisfaction.
| Autor: | Turco, Douglas Michele; Riley, Roger S.; Swart, Kamilla |
| Nakladatel: | Fitness Information Technology, Inc, U.S. |
| ISBN: | 9781885693433 |
| Rok vydání: | 2002 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 280 |
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