Aerospace Marketing Management
1949 Kč
Sleva až 70% u třetiny knih
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector.
Autor: | Malaval, Philippe; Benaroya, Christophe; Aflalo, Jonathan |
Nakladatel: | Springer International Publishing AG |
ISBN: | 9783319013534 |
Rok vydání: | 2013 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 590 |
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