The Psychology of Price
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Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.
| Autor: | Caldwell, Leigh |
| Nakladatel: | Crimson Publishing |
| ISBN: | 9781780590073 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 248 |
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