The Attention Economy and How Media Works
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This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.
| Autor: | Nelson-Field, Karen (Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Aust |
| Nakladatel: | Springer Verlag, Singapore |
| ISBN: | 9789811515392 |
| Rok vydání: | 2020 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 152 |
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