Events as a Strategic Marketing Tool
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An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
| Autor: | Gerritsen, Dorothe; van Olderen, Ronald |
| Nakladatel: | CABI Publishing |
| ISBN: | 9781789242300 |
| Rok vydání: | 2020 |
| Jazyk : | Angličtina |
| Vazba: | Paperback / softback |
| Počet stran: | 256 |
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