Market Segmentation Analysis
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This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions;
| Autor: | Dolnicar, Sara; Grun, Bettina; Leisch, Friedrich |
| Nakladatel: | Springer Verlag, Singapore |
| ISBN: | 9789811088179 |
| Rok vydání: | 2018 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 324 |
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