Nation Branding in Modern History
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Branding in Modern History draws from a variety of international case studies, ranging from Austria and Switzerland to Chile, the US, China, Spain, Suriname, and Poland to investigate the nexus between cultural marketing, self-representation and political power by looking at current nation branding campaigns as well as its historical predecessors.
| Nakladatel: | Berghahn Books |
| ISBN: | 9781785339233 |
| Rok vydání: | 2018 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 264 |
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