Winning at New Products, 5th Edition
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A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar
| Autor: | Cooper, Robert G. |
| Nakladatel: | INGRAM PUBLISHER SERVICES US |
| ISBN: | 9780465093328 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 448 |
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