The New Strategic Brand Management
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Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.
| Autor: | Kapferer, Jean Noel |
| Nakladatel: | Kogan Page Ltd |
| ISBN: | 9780749465155 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 512 |
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