Kapferer on Luxury
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Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
| Autor: | Kapferer, Jean Noel |
| Nakladatel: | Kogan Page Ltd |
| ISBN: | 9780749474362 |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 240 |
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