Words that Sell, Revised and Expanded Edition
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A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.'
| Autor: | Siroky Mike B., Oates Robert D., Babayan Richard K. |
| Nakladatel: | McGraw-Hill Education - Europe |
| ISBN: | 9780071467858 |
| Rok vydání: | 2006 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 160 |
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