Building Strong Brands
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Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.
| Autor: | David A. Aaker |
| Nakladatel: | Simon & Schuster Ltd |
| ISBN: | 9781849830409 |
| Rok vydání: | 2010 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 400 |
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