Strategic Market Management
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The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
| Autor: | David A. Aaker |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9780470689752 |
| Rok vydání: | 2010 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 368 |
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