Strategic Market Management
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The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
Autor: | David A. Aaker |
Nakladatel: | John Wiley And Sons Ltd |
ISBN: | 9780470689752 |
Rok vydání: | 2010 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 368 |
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