Brand Relevance
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638 Kč 760 Kč
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Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
| Autor: | David A. Aaker |
| Nakladatel: | John Wiley And Sons Ltd |
| ISBN: | 9780470613580 |
| Rok vydání: | 2011 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 400 |
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