Brand Relevance
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Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
Autor: | David A. Aaker |
Nakladatel: | John Wiley And Sons Ltd |
ISBN: | 9780470613580 |
Rok vydání: | 2011 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 400 |
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