The Discipline of Market Leaders
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New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.
| Autor: | Wiersema Fred |
| Nakladatel: | INGRAM PUBLISHER SERVICES US |
| ISBN: | 9780201407198 |
| Rok vydání: | 1996 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 224 |
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