Winning the Story Wars
5
%
637 Kč 672 Kč
Sleva až 70% u třetiny knih
Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.
| Autor: | Sachs, Jonah |
| Nakladatel: | Conta Gromberg Communication |
| ISBN: | 9781422143568 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 288 |
Mohlo by se vám také líbit..
-
Unsafe Thinking: How to be Creative ...
Sachs, Jonah
-
HBR's 10 Must Reads on Making S...
Harvard Business Review
-
Die Zeit der Smarten Experten
Conta Gromberg, Ehrenfried
-
Solopreneur
Conta Gromberg, Ehrenfried
-
The Practice of Adaptive Leadership
Heifetz, Ronald
-
Managing Oneself
Drucker Peter
-
HBR's 10 Must Reads on Mental T...
Martin Seligman
-
Competing for the Future
Gary Hamel
-
The Art of Possibility
Zander, Rosamund Stone
-
Reinventing You, With a New Preface
Clark Dorie
-
Leading Teams
Hackman, J. Richard
-
Lessons from Private Equity Any Comp...
Orit Gadiesh, Hug MacArthur
-
3-d Negotiation
Lax, David A.; Sebenius, James K.
-
HBR Guide to Data Analytics Basics f...
Harvard Business Review
-
The Knowing-Doing Gap
Jeffrey Pfeffer
-
Resilience (HBR Emotional Intelligen...
Harvard Business Review