Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
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The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.
Autor: | Paharia Rajat |
Nakladatel: | McGraw-Hill Education - Europe |
ISBN: | 9780071813372 |
Rok vydání: | 2013 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 304 |
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