The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer's Business
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Helps you understand consumer psychology to drive profits and growth. This title explains how consumers perceive services and shows you how toenhance the customer experience - every time. It identifies and demystifies the psychological triggers behind customer behavior.
Autor: | Dasu, Sriram; Chase, Richard B. |
Nakladatel: | McGraw-Hill Education - Europe |
ISBN: | 9780071809931 |
Rok vydání: | 2013 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 288 |
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