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States that most companies are still looking for competitive advantage where it used to be - in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift - and the companies that leverage this change will win out in the end.
Autor: | Dawar, Niraj |
Nakladatel: | Conta Gromberg Communication |
ISBN: | 9781422187173 |
Rok vydání: | 2013 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 240 |
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