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Go behind the scenes at Tesco and learn best practice from the successes and failures of their development of the world's most successful retail loyalty scheme.
Autor: | Humby, Clive; Hunt, Terry; Phillips, Tim |
Nakladatel: | Kogan Page Ltd |
ISBN: | 9780749453381 |
Rok vydání: | 2008 |
Jazyk : | Angličtina |
Vazba: | Paperback |
Počet stran: | 304 |
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