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Go behind the scenes at Tesco and learn best practice from the successes and failures of their development of the world's most successful retail loyalty scheme.
| Autor: | Humby, Clive; Hunt, Terry; Phillips, Tim |
| Nakladatel: | Kogan Page Ltd |
| ISBN: | 9780749453381 |
| Rok vydání: | 2008 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 304 |
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