Neuromarketing For Dummies
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Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media.
| Autor: | Genco, Stephen J.; Pohlmann, Andrew P.; Steidl, Peter |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781118518588 |
| Rok vydání: | 2013 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 384 |
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