Creating the Strategy
1203 Kč
Sleva až 70% u třetiny knih
This book fills a significant gap in the market for a practical, how-to approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding to the increasing recognition of the role of strategic customer relationships as a means to create competitive advantage.
| Autor: | Gould, Rennie |
| Nakladatel: | Kogan Page Ltd |
| ISBN: | 9780749466145 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 248 |
Mohlo by se vám také líbit..
-
Evidence-Based Management
Barends, Eric; Rousseau, Denise M.
-
The New Strategic Selling
Miller Robert M.
-
Neuroscience for Coaches
Brann, Amy
-
The Definitive Personal Assistant &am...
France, Sue
-
Strategic Sourcing and Category Mana...
Carlsson, Magnus
-
Excellence in People Analytics
Guenole, Nigel; Ferrar, Jonathan; Feinzig, Sheri
-
Armstrong's Handbook of Performa...
Michael Armstrong
-
Health and Safety at Work
Stranks, Jeremy
-
Mastering the Supply Chain
Weenk, Ed
-
User Research
Marsh, Stephanie
-
The New Conceptual Selling
Miller Robert M.
-
The New Successful Large Account Mana...
Miller Robert M.
-
Investing Explained
Partridge, Matthew
-
B2B Marketing Strategy
Taylor, Heidi
-
The New Strategic Brand Management
Kapferer, Jean Noel
-
The Business Plan Workbook
Colin Barrow