Creating the Strategy
1203 Kč
Sleva až 70% u třetiny knih
This book fills a significant gap in the market for a practical, how-to approach that brings together the most important elements of business strategy, B2B marketing theory and sales management, responding to the increasing recognition of the role of strategic customer relationships as a means to create competitive advantage.
| Autor: | Gould, Rennie |
| Nakladatel: | Kogan Page Ltd |
| ISBN: | 9780749466145 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 248 |
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