Sport Marketing
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Including information and issues in the competitive world of sport marketing, this text intends to direct students to a better understanding of the theoretical backbone to sport marketing. It also contains practical material that prepares students for careers in sport marketing.
| Autor: | Mullin, Bernard J.; Hardy, Stephen; Sutton, William A. |
| Nakladatel: | Human Kinetics Publishers |
| ISBN: | 9781450424981 |
| Rok vydání: | 2014 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 504 |
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