How to Talk to Customers
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Using case studies and anecdotes from their work with over 200 companies, Diane Berenbaum and Tom Larkin demystify the most critical aspect of customer service: conversations employees have every day with customers. With their detailed 33 Points of MAGIC they show how any customer dialogue can be evaluated and measured for actual results.
| Autor: | Berenbaum, Diane; Larkin, Tom |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9780787987527 |
| Rok vydání: | 2007 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 224 |
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