The Reputation Playbook
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Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. This book offers an insightful examination of how social media affects corporate reputation-building.
| Autor: | Janson, Jennifer |
| Nakladatel: | Harriman House Publishing |
| ISBN: | 9780857193551 |
| Rok vydání: | 2014 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 238 |
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