Qualitative Consumer and Marketing Research
1783 Kč
Sleva až 70% u třetiny knih
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
| Autor: | Belk, Russell W.; Fischer, Eileen; Kozinets, Robert |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9780857027672 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 240 |
Mohlo by se vám také líbit..
-
Restoring Resilience
Belk, Russell W.; Fischer, Eileen; Kozinets, Robert
-
Strategic Management in the Media
Kung, Lucy
-
Doing Business in Emerging Markets
Cavusgil, S. Tamer; Ghauri, Pervez N.; Akcal, Ayse A.
-
Consumer Behaviour
Sethna, Zubin
-
Marketing
Ellis, Nick (Senior Lecturer in Critical Marketing at the University of Leicester.)
-
Global Marketing and Advertising
Mooij, Marieke de
-
A Very Short, Fairly Interesting and ...
Rollinson, Derek; Dundon, Tony
-
How to Do Your Case Study
Thomas, Gary
-
A Very Short, Fairly Interesting and ...
Jackson, Brad; Parry, Ken
-
Management Decision-Making, Big Data...
Gressel, Simone; Pauleen, David; Taskin, Nazim
-
Marketing Theory
-
Marketing Communications Management
Copley, Paul
-
Employee Engagement in Corporate Soc...
Haski-Leventhal, Debbie
-
Doing Business in Emerging Markets
Cavusgil, S. Tamer; Ghauri, Pervez N.; Akcal, Ayse A.
-
Power, Politics, and Organizational ...
Buchanan, David A. (Cranfield University, UK); McCalman, James
-
A Very Short, Fairly Interesting and ...
Cairns, George; Sliwa, Martyna