Qualitative Consumer and Marketing Research
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Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
| Autor: | Belk, Russell W.; Fischer, Eileen; Kozinets, Robert |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9780857027672 |
| Rok vydání: | 2012 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 240 |
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