Marketing Research
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Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
| Autor: | Benzo, Riccardo; Fourali, Chahid; Mohsen, Marwa Gad |
| Nakladatel: | SAGE Publications Ltd |
| ISBN: | 9781446294369 |
| Rok vydání: | 2017 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 432 |
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