Corporate Communication
2325 Kč 2 398 Kč
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Shows the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. This book provides the opportunity to participate in real decisions that managers had to make on a variety of real problems.
| Autor: | Argenti, Paul A. |
| Nakladatel: | McGraw-Hill Education - Europe |
| ISBN: | 9780073403274 |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 336 |
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