Marketing Research with IBM (R) SPSS Statistics
1309 Kč
Sleva až 70% u třetiny knih
Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM[registered] SPSS Statistics.
| Autor: | Heuvinck, Asst. Prof. Nico; Charry, Karine; Coussement, Kristof; Demoulin, Nathalie |
| Nakladatel: | Taylor & Francis Ltd |
| ISBN: | 9781472477453 |
| Rok vydání: | 2016 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 250 |
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