Wine Positioning
1906 Kč
Sleva až 70% u třetiny knih
In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.
| Autor: | Moral, Pierre Del |
| Nakladatel: | Springer International Publishing AG |
| ISBN: | 9783319244792 |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Hardback |
| Počet stran: | 219 |
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