Service Management and Marketing
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* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
| Autor: | Gronroos, Christian |
| Nakladatel: | John Wiley & Sons Inc |
| ISBN: | 9781118921449 |
| Rok vydání: | 2015 |
| Jazyk : | Angličtina |
| Vazba: | Paperback |
| Počet stran: | 536 |
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